Data Integrity and the Cost of Bad Reporting

Clarity is kindness and often clarity comes from good data. Accurate data is the backbone of good decision-making—but in fast-paced agency environments, it's often the first thing to slip.

In this session with SoDA, I joined Julie Babb from Part and Sum and Grant Hultgren from Parallax to share how to building better reporting habits across teams, even when PMs are stretched thin. We explored the real cost of incomplete or outdated data, the ripple effects on forecasting and project budgets, and what it takes to drive consistent, reliable reporting without overburdening your team.