How to Protect Your Margins Before the Sale Begins

Many agencies are forced to fix their margins through efficiency during the work. That is a hard battle to win. If you haven't done the underlying math before the contract is signed, you are likely financing your client’s business rather than running your own.

I joined Jamie Nau and Jody Grunden on the Creative Agency Success Show podcast to discuss "preventative medicine" for agency margins—strategies to set yourself up for success before the work begins.